Case Studies.

Hyundai : 2007 Elantra launch

Goal:
Engage consumers to interact with the all-new Hyundai Elantra and generate qualified leads of potential customers. Hyundai also wanted the campaign to be initiated within their existing online media buy of rich media banners and centered around a branded MySpace page.

Execution:
First, Music Interactive found the perfect band for the promotion. Hellogoodbye was a new band quickly breaking out by gathering over 500,000 MySpace friends and consistent pop radio rotation. To get consumers to check out the Elantra MySpace page, co-branded banner ads were created with a "Free Hellogoodbye download" call to action. Then on the Elantra MySpace page, Music Interactive's Media Promoter technology kicked off the download to consumers signing up to get more information about the vehicle.

Results:
The targeted music download resulted in an amazing 35% of the people that clicked to get the download completing the lead generation from (8 fields of information) to get the download.

Le TIGRE : Music download website promotion

Goal:
Le TIGRE wanted to build their database of names and emails while adding to the cool vibe of their brand website.

Execution:
Music Interactive initiated an 8 month campaign featuring a new artist download each month on the Le TIGRE website. Music Interactive implemented its Media Promoter technology to give away the mp3 download once the website visitor signed up for the Le TIGRE email list. Musical acts included G.Love, Cold War Kids and Clap Your Hands Say Yeah, providing an unquestionable coolness to the brand website.

Results:
Having a new featured artist on a monthly basis keeps their consumer coming back to their site while building their online database. 5-7% of Le TIGRE home-page visitors clicked the banner to receive FREE mp3 download and 10% of the consumers submitted their info and downloaded the song.

"Music Interactive allows us to build our consumer database by featuring a new free music download on a monthly basis. Their services also get consumers back to our site each month while creating online brand interaction" - Le TIGRE

• Client: Ray-Ban
• Campaign: Never Hide Your Music Contest
• Link: http://www.myspace.com/ray-ban