Music Interactive
Music Interactive finds innovative ways to bring together advertising and music. As both industries go through a tumultuous time of change, their unique strengths provide perfect complements that form the building blocks of effective interactive marketing campaigns. Music Interactive helps you capitalize on the fast-growing demand for digital music by combining our expansive musical knowledge, marketing expertise, and advanced ad-serving technology.
Trey Shelton founder and CEO
Trey's career encompasses eight years of music industry experience, an astute marketing mentality and a tenacious entrepreneurial spirit.
He started as a marketing rep for Sony Music Nashville and then, upon moving to Los Angeles, began music coordinating for several Miramax films. He later co-founded TSM Entertainment, a music management company, which held a roster of 4 solo artists ('Moodswings', 'Balligomingo', 'Audiomoe', and 'Speedtwinn') on various major and indie labels and 3 producers (Sean Spuehler, Marcus Brown, and Moses Truzman) who have worked with Madonna, Destiny's Child, Limp Biscuit, Blur, No Doubt, and Mario.
During the technology revolution, Trey also served as a venture capital analyst. More recently he consulted on commercial lending for CS Financial. Trey was graduated by Vanderbilt University with a B.A. in Communications
Alfredo Cabeza founder and CTO
Alfredo Cabeza has ten years of high-tech development experience, including seven years in digital entertainment.
Prior to Music Interactive, Alfredo founded Independent Digital Entertainment & Arts (IDEA), a digital music encoding and distribution service that helps independent record labels sell their music through leading digital retailers such as Apple iTunes. IDEA was acquired in 2007 by RoyaltyShare, Inc. Alfredo began his digital entertainment career at Sony Pictures Digital as Senior Engineer developing software systems and operational processes for what would become Movielink, a pioneering Internet video-on-demand service. Sony Pictures Digital spun-off Movielink as a joint venture with Paramount, MGM, Universal and Warner Brothers; Alfredo assumed the role of Engineering Manager.
Alfredo holds a Bachelors of Science in Electrical Engineering from Princeton University.



